TOMMY JEANS
An Athleisure style watch for Tommy Hilfiger’s new brand TOMMY JEANS
Working directly with Movado Group inc. and their industrial designers, a design was realized that best embodied TOMMY JEANS’ brand image
This project was designed as a competition.
This project was awarded 2nd place
Who wears TOMMY JEANS?
The target market for this sub-brand is steeped in street culture. Baggy comfortable clothes, bold bright colors, and strong emphasis on overbranding and big logos
Color Blocking - Overt Branding - Athleisure
Final Design
Designed to recall the logo, is branding overt. The red, white and blue colors are blocked and bold. With these bold colors and silicone strap, this watch pairs perfectly with an athleisure outfit.